Your Home Deserves More Than a Listing. It Deserves a Launch.

Five seller stories

Different homes. Different goals. One launch approach.

1. Denver

   Case 01

   Condo seller

   16 Showings. Four Buyer Proposals.

   Selling a condo means finding ways to stand out and attract serious buyers. Rather than relying on a traditional listing launch, this property was introduced through a focused marketing approach designed to concentrate buyer attention. The response included 16 showings and four buyer proposals, giving the seller multiple offers to evaluate.

   Listed

   $199,900

   Closed

   $240,000

   Above original ask

   +$40,100

2. Broomfield

   Case 02

   Relocating sellers

   A Relocation. Three Offers.

   Relocating brings a lot of moving pieces, and selling a home is one of the biggest. These sellers needed a coordinated plan to bring their property to market while preparing for their next chapter. With a focused launch strategy, the home attracted three offers, giving the sellers options as they moved forward with their relocation.

   Listed

   $999,900

   Closed

   $1,050,000

   Above original ask

   +$50,100

3. Thornton

   Case 03

   Move-up seller

   Two Mortgages. One Focused Launch.

   This seller had already moved into another home and was carrying two mortgages. With the financial responsibilities of both properties, getting the previous home sold was an important priority. A focused launch helped attract buyer attention during the first weekend, resulting in multiple offers and an opportunity to move forward with the sale.

   Listed

   $400,000

   Closed

   $447,000

   Above original ask

   +$47,000

4. Golden

   Case 04

   Seller who was considering a cash offer

   Considering Cash. Chose a Different Path.

   This property needed some work, and the seller was considering accepting a cash offer rather than preparing for a traditional sale. Instead, the home was decluttered and positioned for a focused market launch. The approach attracted buyer interest, and the property went under contract during its first weekend. The final transaction also included concessions, an important consideration when evaluating the overall outcome.

   Listed

   $999,900

   Closed

   $1,105,000

   Above original ask

   +$105,100

5. Erie

   Case 05

   New-construction sellers

   A First-Weekend Offer. More Flexibility.

   Selling while coordinating a move involving new construction can make timing especially important. These sellers needed a strategy that addressed both buyer interest and their transition into the next home. Their property received an offer during the first weekend, and the negotiated agreement included post-closing occupancy. The transaction closed 18 days after contract, with the occupancy arrangement providing additional flexibility for their move.

   Listed

   $550,000

   Closed

   $590,000

   Above original ask

   +$40,000

Seller identities and addresses are withheld for privacy. Selected historical results from five closed transactions. Not typical or guaranteed. Closing above the original asking price does not mean a home sold above market value or produced higher net proceeds. Every home and market is different.